Marketing Your Small Business: Establish an Internet Presence

Marketing Your Small Business: Establish an Internet Presence

Small business owners are faced with many challenges – the competition, the economy, and the cost of exposure. Thankfully, there are several ways to effectively market your small business with or without the help of a big budget.

One of the most popular and readily available resources for marketing a small business is the Internet. Simply adding your business to an online directory and creating a basic website can help. According to a 2009 survey from The Pew Researc

Small business owners are faced with many challenges – the competition, the economy, and the cost of exposure. Thankfully, there are several ways to effectively market your small business with or without the help of a big budget.

One of the most popular and readily available resources for marketing a small business is the Internet. Simply adding your business to an online directory and creating a basic website can help. According to a 2009 survey from The Pew Research Center, 44% of adults have researched a professional online prior to using their services (pewinternet.org). Without a web presence, your business could suffer from lack of reputation and credibility in comparison to your competitors.

Generally for free or a small annual fee, you can add your business to an online directory. Having a website to include with your directory listing is another way to market your business. For quality web hosting and URL purchasing, two popular sites include Inmotion.com and Godaddy.com. After choosing and purchasing your URL, it is time to decide how to create and manage your site.

For some business owners, it is easier to hire a web designer and webmaster to get the exact look and features that they want for their site. For those wanting to design and maintain their own website, there are several web design services available that provide all the templates, tools, and tutorials that you may need. A few popular services include Website Tonight, Joomla, and Square Space. Each site offers different packages and support services, so it is important to research the sites’ features and identify your business’ needs prior to making a purchase.

Establishing your presence on the web has been proven as an effective way to market your small business. With so many simple and affordable solutions, business owners are using online directory listings and business websites to get the competitive edge they need. Remember to always research available services before committing and choose the method that works best for your business to get the most of your marketing investment.